$2.40 per unit is probably more than they ever got out of EMI.
i dunno about that. top artists tend to get like $4 per unit if i'm not mistaken. doubt radiohead got quite that much, but probably more than what they got for the download. but again, the experiment will not have hurt them financially due to the other sales methods. fans win, record company loses. it's all good. i just don't see it as a good business model in the vast majority of cases (which shouldn't be a surprise since people are asked to pay whatever they want). of course, the prospect of eschewing the labels in favor of low flat download fees might very well be promising to artists