nowadays video production is not as expensive as it used to be, and a tasteful concoction of live footage (of which there's plenty thanks to dublin, berlin, cologne and several area 2 filmings) wouldn't cost a thing and could get bowie back on the music channels.

rock singles (as opposed to dance singles) are not released to increase profits to my knowledge, they are mere promotional tools to help sell an album, as are videos. i thought the enhanced new killer star cd single was a good idea, although poorly executed (boring video, no audio feature of the song). so ONE well promoted single release before the actual album launch would be a good idea, anything else is just a waste of time and money. the closest (and cheapest) that bowie has gotten to promote reality on tv is the vitel spot.