"It's just the idea of turning on the radio and hearing something so glorious, it doesn't always need to have great lyrical weight. Which is something I've always believed in, you know, don't get me wrong, I'm very precious about words but... it's obviously the idea that I think in the 80's, for us, all our favourite alternative bands, shall we say alternative, could still come up with absolute pop classics. You know, New Order could, Echo & The Bunnymen could, The Cure could, stuff that my Mum would like. They didn't know anything about the band... "Just Like Honey" by The Jesus & Mary Chain. And I think that's lost now. You're either alternative or you're pop. You know, and that bridge, say David Bowie with "Ashes To Ashes," that just crosses every border. It's the coolest record on earth and yet it sold millions and millions to anybody."
Nicky Wire, Irish radio interview, October 2004